KAQI

clicks	1553
Vol (number)	2(1)
title	Concept and Procedures of Qualitative Content Analysis
author(s)	Seongho Choi(Chinju National University of Education) / Jung-Hoon Jung(Chungnam National University) / Sang Won Jung(Chinju National University of Education)
Keywords	qualitative content analysis, qualitative analysis, qualitative research
Abstract	This study was aimed to discuss the theoretical aspects of qualitative content analysis to provide deep and detailed understanding about qualitative data analysis, as it is now getting growing attention in Korea. Although discussions for qualitative research have become more detailed and extensive and there have been many previous studies that adopted qualitative content analysis as an analytic method for data analysis, theoretical discussions about qualitative content analysis have not been sufficient in Korea. So this study was designed to review the concept, development process and scholars' methodological procedures of qualitative content analysis. In conclusion, this study assessed and found first, qualitative content analysis can be used as an effective method to analyze messages from mass media, second, a balanced approach is required between qualitative and quantitative aspects, third, the consideration of the procedures in content analysis can ensure researchers to secure the validity of the analytic results, and fourth, in spite of the third finding, a cautious approach is required before taking the procedures as fixed rules. The discussion about qualitative content analysis is expected to provide extensive insights to data analysis of qualitative researchers.
file	질적탐구2_5최성호 · 정정훈 · 정상원.pdf